LIVING STRATEGY PROCESS 

WHAT THE LIVING STRATEGY PROCESS IS

The Living Strategy Process is a proven and structured way of creating strategy that combines leadership with broad organizational involvement. It brings people into the work without creating chaos or slowing progress, using a clear framework that moves step by step from insight to alignment to an actionable plan.

The outcome is a visual one page Strategic Gameplan that makes the strategy easy to understand, easy to use and easy to track throughout the full strategy period. It shows direction, priorities and strategic moves in a format that helps everyone stay aligned and focused.

Because the process is involving, it creates strong ownership, higher engagement and a shared understanding of what the strategy means in practice. This makes execution far easier, since people feel connected to the choices and committed to bringing them to life.

WHAT MAKES THE LIVING STRATEGY PROCESS DIFFERENT

The Living Strategy Process stands out because it combines involvement with structure and flexibility. It enables broad input without losing control of the process, and it turns strategy into something people use, not something they receive.

High involvement with no loss of direction
The process brings people into the strategy work in a controlled, structured way that enriches insight and builds strong ownership. It is up to the executive team to decide the level of involvement – and the more people who take part, the stronger the effect. Leadership keeps the direction, while the organization contributes the knowledge needed to shape a strategy that truly works.

A clear step by step framework
The method follows a proven sequence from insight to direction to priorities and execution. This prevents the drift and confusion often seen in traditional strategy processes.

A visual one page Gameplan
The concrete output of the process is a visual Strategic Gameplan. It makes the strategy easy to communicate, easy to anchor and easy to follow throughout the full strategy period.

Built on behavioural insight
The process is designed around how people actually adopt change. It strengthens alignment, reduces resistance and builds a shared understanding across functions, departments and levels.

Designed for execution
The outcome is not only a strategy but a system for keeping it alive. Clear priorities, strategic moves, ownership and rhythms support execution that flows naturally.

HOW THE PROCESS WORKS

The Living Strategy Process follows a clear and proven flow built around four phases: Mobilize, Harvest, Articulate and Activate. The executive team is involved throughout the entire process, while broader organisational involvement happens primarily in the Harvest and Activate phases. This ensures high quality insight, strong ownership and a steady, well coordinated progression from direction to execution.

1. Mobilize – Prepare and Align
We define the scope, gather essential insight and align the executive team on intention, expectations and boundaries. This phase sets the foundation and prepares the organization for an involving yet structured process.

2. Harvest – Involve and Understand
People across different levels and functions contribute insight through carefully designed involvement workshops. All this input and ideas is the basis for the next phase. 

3. Articulate – Shape and Decide
The executive team consolidates the input and makes the strategic choices. Direction, priorities and strategic moves are defined and translated into a clear one page Strategic Gameplan. This phase turns insight into a coherent and actionable strategy.

4. Activate – Anchor and Execute
The organization is involved again to anchor the strategy, clarify roles and set up the rhythms and routines that make execution flow. Teams understand what the strategy means for their work, and ownership becomes widely shared.

Together, these four phases create a powerful and structured journey from early insight to a living strategy that guides daily action and enables smooth execution.

WHO WILL BE YOUR FACILITATORS

Welcome to Brainwells, where innovation meets expertise, and leadership transcends boundaries. Founded and nurtured by the duo, Kristine Maudal and Even Fossen, Brainwells is rooted in their profound leadership expertise and passion for corporate success.

For over 10 years, we have devoted ourselves to developing, testing, and delivering what we proudly term the Brainwell's Leadership Systems. This holistic system embodies effective and engaging leadership principles for leaders, executive teams, and organizations, seamlessly delivered both in live workshops and digitally.

Today, as mentors, advisors, and facilitators, we extend our expertise to numerous top executive teams and their enterprises, both within Scandinavia and across international borders.

Our guiding principles revolve around the cultivation of Involving Leadership and the incredible potential of 'The Collective Genius'.

What Does it Require?

While other leadership programs might emphasize their demanding and challenging nature, Level Up! is different. As former leaders ourselves, we understand all about time constraints, stress, and high ambitions.

That's why our intention is to make everything as easy and inspiring as possible for you, so that you can quickly work through the material and apply it in your daily leadership role.

The real benefits come when you commit to yourself and are willing to try and use what we teach.

This approach will serve you throughout your leadership career and make you a role model for future leaders.

Our Risk-Free Guarantee

We understand the hesitations that come with investing in your development. You might not know us or you might wonder "Will this really work for me?"

That's why we offer an ironclad guarantee. We're immensely confident in the value you'll receive by following the guidelines, that we're offering a complete 30-day, 100% money-back guarantee.

If, during 30 days, having fully engaged with the process and hosted the session with your team, you feel that this program hasn't delivered value, you're entitled to a full refund.

If so happens, simply reach out to us at [email protected], explain what you did and give us your feedback and we will process your refund promptly.

Our confidence in the transformative power of this method is unwavering, and we want you to feel assured in your decision. In other words - you have NOTHING TO LOSE.