Purpose Changes The Perspective


The way we’re working today isn’t working. This is confirmed by research in numerous reports: Trust in management is decreasing, people are disengaged at work, sick leave is high and there is a leadership crisis emerging. So, what should we do?

A good place to start is to know your organizations collective purpose – why are you here beyond earning money? What are your contribution to society? This one move alone will bring more energy into your workplace and engage people’s brain and heart, for the good of everything.

In Brainwells we help corporations to articulate their purpose by facilitating involving processes, where everyone in the organization get to contribute. We have a world class method which effectively creates ownership and impact.

Brainwells guided us through an important strategic process. With solid facilitation and an involving method, could we use the collective power of our team to define our new strategic and cultural drive. Our purpose.
CEO Storebrand, Odd Arild Grefstad

The Brainwells workshops and management training sessions have been of great value for the performance of our management team. We have developed and improved our skills significantly in terms of cross department collaboration, meeting and workshop facilitation, and ability to utilize our organizations collective intelligence in operational and strategic decision making. Kristen Linaae

CEO, Powertech

It has been really fun and useful to work with Brainwells. Their way of facilitating strategy discussions, creates more energy and stronger involvement from a broader group of managers and employees, compared to a more top-down approach. I think it creates more passion and drive to actually deliver on a strategy from the involved group. Christian Melby

Managing Partner, Reiten & Co

Brainwells helped Hitachi Data Systems to capture the collective wisdom in our team when we wanted to set our target sky high for ourselves.

Through a series of effective, and sometimes even fun, techniques we were able to lay the foundation of Strategy and a key objectives for the future. The teamwork kick-started a lot of initiatives that we will explore and benefit from, with the team as the driving force.

Rune Sund

Country Manager, Hitachi Data Systems

It has been an extremely positive and inspirational experience to work with Brainwells. At Opera, it was time to renew our vision as the company changed in 2012, and Brainwells helped us with the huge task of crowdsourcing our vision together with employees in Norway, Poland and the USA. Brainwells led our workshops with timing, precision and insight, and also participated in discussions with our leadership team, so that the vision process was securely anchored from the top. As a project leader for the vision project, it was also very powerful for me to have the ability to discuss and brainstorm with Kristine and Even along the way.

I have also used Brainwells to lead a workshop at our Global HR team meeting, and I am amazed at how well they can keep a whole room of people engaged and interested. I get a lot of energy, inspiration and laughs in my own work when I work with or read blogs or use tools and resources that Kristine and Even have created too. I find these tools and resources very useful in my daily work, and I can put them to the test instantly. I look forward to working with Brainwells on more projects in the future.

Live Leer

VP Global HR, Opera Software

Being a new team is an exciting journey. From the very start we wanted to use the power of us as a team, focusing our energy in the same direction!

A key success factor was to jointly identify how to collaborate efficiently, how to use our collective intelligence and how to identify and set our team culture. The key was involvement of the whole team, doing it in such a way that we could incorporate it in our everyday work immediately.

The very reason we involved Brainwells to facilitate this work for us is because of their ability to inspire, engage, while keeping the group extremely focused and productive. Through a full day workshop we focused on learning specific tools for collaboration and get insights on how to utilize and improve our teamwork.

Tine Austvoll Jensen

VP Revenue Management, Schibsted Media Group