Purpose Changes The Perspective



Growth. You know the feeling. The never ending demand growth. Chasing growth. Hitting your targets. And then, yet another round, with higher goals, new numbers …

But then what?

Is this really ‘it’? 

There is nothing wrong about earning money, but shouldn’t there be more to life? Do you ever ask yourself about the impact you and your company have on the world around you? Does your people thrive? Is there a way to make a difference? Do you ever ask yourself how you can use your position and your company to create a future you want to be a part of? To help make the world a better place? Taking the small steps or the big steps towards a better tomorrow? 

There is a need for a new way of working. 

Even in the best companies we find leaders and employees who are disengaged and frustrated. Leadership practices are not up to date, and there is a lack of trust towards management. The way they are organised does not support what they are trying to achieve and the negative footprint on society is too big …    

It doesn’t need to be like that. There is a transformation going on. Some call it a paradigm shift.

Many companies are now transforming into a more Purposedriven way of operating: They build and nurture a supportive culture, which focuse more on the ‘we’ than the ‘me’. They create a ‘Living Strategy’ and practice structured involvement, which is an effective way of working that stimulates co-creation and utilize the collaborative power of their teams. But most importantly, they know their WHY, their ‘reason for being’, which creates better alignment and more engagement.  

We know… Purpose isn’t everything. But as it is now, it trumps everything else. And it’s all in the numbers. Did you know that 75% of millennials claim that they would rather cut their pay-check than working for a company without a purpose?

Growth without Purpose can be painful, growth with Purpose gives meaning, direction and fuel your workplace with energy. It engage people’s brain and heart, for the good of everything. 

If you’re already there; keep up the good work! If you’re not there yet and like to know more about how to get there, you are at the right place.  


Brainwells guided us through an important strategic process. With solid facilitation and an involving method, we could use the collective power of our team to define our new strategic and cultural drive. Our purpose.
CEO Storebrand, Odd Arild Grefstad