Your team probably knows more than you do. That’s good news.

For a long time, leadership worked differently.

You became the leader partly because you had more experience, more knowledge and, hopefully, more answers than the people you were leading.

Today, that is increasingly impossible.

Your tech people know more about technology.
Your salespeople know more about what customers are saying.
Your specialists know more about their fields.

And the younger people in your organization probably know quite a few things about the world that you don’t.

So, what exactly is your job as a leader?

We believe an increasingly important part of leadership is knowing how to make all that intelligence work together.

At Brainwells, we call this activating the Collective Genius.

And there is an important distinction here.

It’s not about asking everyone for their opinion on everything. And it certainly doesn't mean that the leader stops making decisions.

It means knowing when and how to involve your people so you can tap into the knowledge, experience and different perspectives already sitting around you.

Because involvement doesn't need to create endless discussions or slow decision-making. Done in a structured way, we experience the opposite.

As a leader, you don’t need to be the genius in the room. You need to know how to activate the Collective Genius in the room.

If you’re curious about how to do this in a simple and structured way, have a look at our Better Together method.

You can read more here: www.brainwells.com/bto